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i've shared the same frustration, like ever since i read "Society of the Spectacle" that makes a more nuance point about the way in which everything is produced. Like you can turn off T.V., ignore billboards, install ad-blockers, but the shape of the city, all of the buildings, each product, the way we're making them and buying them and discarding them, a fragment of the whole bigger picture. of course no one cares.

this recent innovation in terms of applications of tech, because it's just the same motives and goals of marketing and publicity and they were fantasizing of doing this since decades ago, you can find it written all over the place.
but it's particularly scary this time around, because this is not 2016 where """russian bots""" and trolls were this crude and rudimentary thing you could tell from miles apart (actually a lot of people couldn't, which was the point, and these people can be targeted with fake news etc) now they're more sophisticated and there's more funding and interest put towards it.
there's literal psyops accounts all over the place, ran by real people, using all kinds of big data insights.

at this point of course, it's just easier to log off and not look back. if you don't have an account and constantly clear your cookies, block trackers, mask location etc etc, they can't taget you with those weak-ass shenanigans.