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people dont have empathy with animals, or even other people, that's a big hurdle.
the more it's a food product, and the suffering of the animals is hidden, then it's impossible for them to care.
once a person is chill with being a butcher, or working in a slaughterhouse, how can they turn back?
the availability, the near ubiquity of cheap animal products. as long as that's a reality, it's not a matter of innovating in rhetoric.
i know some people who have cows as "their favorite animal" and still eat it. lot's of people who think the meat industry is fucked up, but then shrug and keep eating. they can't feel their prey's suffering, they feel good and nourished when they eat it (more often than not, or at least in the short-term). maybe they watched a video showing the cruelty animals go through, once, but then everyday goes on as normal and they can forget it. same goes with the homeless in the street, and poverty, people don't care, or if they do, they compartmentalize it.