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Yes nice description as "poor man's individualist anarchist". I confess that, ironically *blushes* his "Society of the Spectacle" gave me my first glimpse at solitary rebellion in the face of the capitalist hegemony, after an initial exploration of Che's book about Cuba *uurgh*. Out of a repulsive worm a butterfly may emerge, but rarely.
In a way the common herd must seek more and similarly Trump is hanging that carrot before them as an alternative to the meek neo-Marxist liberal option of a globalized US and the loss of Muhrican identity.