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Yep, consumerism is driven by a loss of control of desires for multiple objectives related mostly to image and self-esteem. Religion in a way is like a weird system of psychoanalysis to control by way of a taboo moral system, censures and checks against excess. It worked against the Viking type of raging aggressive insensitive hedonists who rampaged out of the wilds where they had gotten their domestic manners and social skills from the wolves and rutting reindeer. Were the Vikings the consumerists of their day with their excessive desire for booty and material acquisitions?