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correct me if i'm wrong: they want to have more comments because they are humans and want more conversation and attention.

However, I do think @news should be a little more skeptical about SEO, i see SEO to be a clever method for reaching people, but at the same time it's a very real corporate ideology. I was having a conversation about this with my brother the other week...a lot of the internet now adays is buried in commercialism, and Google clearly is still the dominant tyrant of the internet...they clearly have too much data to be tremendously helpful to the NSA, FBI, etc., but their role in the grand scheme of things seems pretty sinister to me.

But whatever, if you must use SEO, then use SEO i s'pose. Thanks for your work. Much luv.